Online marketing

Spread the word about your organization or promote your product or service on the internet and on mobile devices with clear website design and navigation, effective content marketing, popular social media channels such as Facebook and Twitter, and valuable Search Engine Optimization (SEO).

Content marketing

Content marketing is about offering visitors updated knowledge regularly. It’s about filling your website with useful, timely information, instead of with content designed to push or sell yourself or your organization. The goal of content marketing is to create a tangible relationship with your audience. And if you do it right, that audience will come to see you as a relevant and valuable resource. Over time, users may opt-in to receive additional content from you via email or other media.

SEO

Search Engine Optimization (SEO) is about words (that is, your content) and making them work for you. When you choose the right words for your website, your site will rank higher with search engines such as Google, allowing more people to find you. Content optimization is about good copywriting, appropriate keywords and precise link building, while the technical side of SEO involves meta tags, hcards, search engine submissions and xml sitemaps.

Social media

Social Media (or social networks) are fun, free ways to build relationships online. They’re also an efficient way to drive traffic to your website. Blogs, Twitter, Facebook and LinkedIn are just a few examples of social media that businesses and not-for-profits can use to interact with and build trust between people and communities. Social networking is also a great way to gather information about people, their interests, their companies and their personalities, in an informal, friendly way.

Related work

Baycrest Foundation Landing Page

The Kinark Helping Families Website