Writing and editing for the web
Editorial work runs the gamut from proofreading to stylistic editing, to original research and writing. But writing for the web is completely different from writing for print. The creation of web-friendly text requires a different approach and skill set from writing for print documents. Web writing has to appeal to the surfer’s short attention span. It has to be attention grabbing in order to capture readers in a saturated environment. And, it has to take into account search engine optimization (SEO).
Superior results — the value of professional writers and editors in online environments
Web-savvy writing and editing helps ensure that your online materials look professional and capture the attention of readers. Professional writing (with search engine-optimized content) helps ensure your business or not-for-profit is eminently searchable, making it easier for your intended audience to find you.
Write with your audience in mind — how to write and edit targeted, web-friendly text
Writing for the web is vastly different than writing for print. You need to research both your market and your chosen media. Decide on your voice, message and on the image you want to present to the world before ever putting pen to paper. When you’re ready, draft your content, always keeping your intended readers in mind. Finally, even if you don’t hire professional proofreaders, put your text though a rigorous review process. No one can proofread his or her own work effectively, so make sure you have at least one second reader. And never (EVER) proofread online. Even if your end-product is meant for online distribution, you’ll see errors in a printed copy that you’d never catch on screen.