Disney Destinations Newsletter

The Challenge:

Disney Travel needed a newsletter focusing on new promotions at Disney resorts and attractions around the world. Aimed at travel agents, the newsletter needed to be both professional and imbued with the fun and fantasy that is synonymous with all things Disney. Working for “the Mouse” meant having to be creative within the boundaries of very stringent branding guidelines and a detailed approval process.

The Solution:

Using bright, colourful Disney graphics, fun fonts, coloured boxes and lots of white space, Nyman Ink created an award-winning newsletter promoting Disney vacations, and highlighting hotels, restaurants and helpful, travel agent-specific information.

Client:

Disney Travel promotes Disney destinations and provides information and updates to travellers. It also provides travel agents with the tools needed to help their clients experience all that Disney has to offer.