I have a friend who volunteers for a not-for-profit organization. When I asked her if she felt that achieving that NFP’s goals (that is, living up to the organization’s mission statement) was as important as it might be at a for-profit corporation, she laughed. “That’s a no-brainer! What kind of organization doesn’t want to accomplish its mission?”
Then I asked her what her non-profit’s mission statement was. She was stumped. Not a good sign. I’m sure she had and has a good idea of what her chosen not-for-profit does, but she wasn’t really able to put it into words in a clear and concise way.