Print is powerful

I've always believed in the power of print. With a well-timed, well-chosen print project (be it a thank you card, a pamphlet, a brochure, or something else entirely), any not-for-profit can make the members of its audience feel that they matter. And I'm not the only one who feels this way.

I saw a great little post on John Haydon’s blog recently. It was entitled “Why Would a Social-Media-Savvy Nonprofit Still Send Out “Thank You” Cards?”. The post focused on Epic Change, an NFP known for doing social media “right.” As Haydon mentions, Epic Change has even been recognized by Mashable, an arbiter of social media greatness, for its innovative online ideas.

But Epic Change was recently caught doing something unexpected. Something that likely costs hundreds (if not thousands) of dollars. Something seemingly “unnecessary” in the digital age. Epic Change was caught sending out snail-mail style, printed, old-fashioned, traditional, hand-written thank you cards. Hayden received one himself. And, he said, it made him feel special. Like he mattered.

That’s the power of print in the digital age. Yes, it costs more. Yes, it’s more complicated to execute. But print is powerful. With print, you can reach the emotional, irrational hearts of your audience in a way that would be nearly impossible with e-mail. You can make them feel like they’re worth the extra time, the extra effort, and yes, the extra dollars. (And aren’t they?)

Think about it. And consider print.


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