The Internet really is a wonderful thing. Recently, I began thinking about writing up a complete, easy-to-use guide to social media use for not-for-profits. We've written a lot about social media already, but I felt that Nyman Ink had yet to provide you with a really comprehensive (and accessible) guide to doing it yourself.
And then, while doing my research, I found that someone had already written up something just like this. And it's great! Easy to understand, comprehensive and practical. So rather than reinventing the wheel, I decide to share it with you here.
The resource is called The non-profit social media decision guide and It was put together by Idealware and NOI in July 2010. I know that may seem like a long time ago in the world of social media, but this guide has retained its usefulness for any not-for-profit that needs help determining a social media strategy. The decision guide promises to explain:
- What social media is, and why it might be useful for you
- How your goals, audiences and metrics should drive the decision-making process
- Choosing an effective social media mix
- Integrating all your communications.
It also includes:
- Specific information on the tangible value nonprofits have seen in using Facebook, Twitter, Blogs, photo-sharing sites, video-sharing sites and more
- A workbook that helps you walk through all of this for your own needs
- And a Consultant Directory to find a professional to help you take the next step.
It really is a great resource. You can download PDF here: http://idealware.org/reports/nonprofit-social-media-decision-guide (and don't forget that you heard about it here first). Nyman Ink has got your back.